Let’s Face it, Sex sells. And sexuality has been a factor in almost every transaction brokered since the creation of woman. 
History is replete with examples such as Princess Salome dancing her way into King Herod Antipas’ heart for the head of John the Baptist, or when Queen Vashti was deposed by King Xerxes for refusing to bare all in front of his allies and ministers. His angry response was swift and perfunctory, dealing a crushing blow to the first overtures of the Women’s Suffrage Movement, and setting us back a few thousand years. However we may feel about it, using “sexual imagery to appeal to our repressed desires (Cosmetic Design, Nov. 2011)” is as old as the hills and twice as dusty.
Once upon a time, just the mere glimpse of an ankle would make a man shiver with delight and anticipation. Eventually ankles graduated to knees. But it was the arrival of the bikini that transformed the way we position products not only in the Beauty and Fashion Industry, but in the Automotive and Construction Industries as well. Today there is a dead heat in the race to see how far we can push the sexual envelope when we need to sell, well – anything.
Desensitizing the Public and Usurping Censorship
According to the magazine Cosmetics Design, “Sex in advertising builds on the premise that people are curious about sexuality and if you look at advertising in beauty as well as other industries, the story would suggest that sex sells.” That said, we’ve leaned in so close to the flames of impropriety that we have come dangerously close to having our moral sensibilities singed forever.
Circa 1900s, and Mystikum first showed skin to advertise their fragrance 
namesake. Said to “heighten the elusive charm of woman …” the ad portrayed a topless woman seemingly enthralled by the 
twenty-eight different flowers that gave their subtle scents to the fragrance she wore. Later, Lauder for Men reminds us that “Scent matters...” suggesting that odor played a big part in the survival of our species (feel free to use your imagination here). Come the 1990’s – and Cindy Crawford stunned and captivated both men and women as she appeared on billboards and print ads in just “her Halston.”
The dawn of the Millennium saw the Fragrance Industry shedding residual restrictions as they continue to make bold statements with fragrances like Beyonce’s Heat. Words such as provocative, controversial, and even edgy come to mind as Calvin Klein’s Secret Obsession slams us with a bedroom scene starring Eva Mendes. But most startling was teenager Dakota Fanning in Coty’s Oh Lola! Ad, in which Dakota sat on the floor holding an oversized 
perfume bottle erect in her lap. This blatantly suggestive ad raised such a ruckus in the UK that it was quickly banned, but it was neither banned nor censored in Australia, suggesting that what one culture may deem indecent may not be considered course or inappropriate in another.
How is Merry Loo positioned in all of this?
So where is Merry Loo in all of this? Well, at The Merry Loo Co., fresh is the 
new sexy. The Merry Loo Company offers five very unique products that neutralizes mal-odors, while leaving subtle notes behind. Formulated with a natural odor reducing enzyme, this patent pending product will certainly give you something to gasp about. 
With two distinctive scents for women – both with floral notes, it will definitely make you feel pretty - Pretty sure that you have left nothing behind. The unisex scents in the line give clean, fresh and slightly herbal notes that will please anyone who does not like the floral appeal – and presenting the bad boy of the bunch, 
BOMBASTIC! a very sexy, earthy scent for men, you can’t go wrong with this one! This may INDEED be the very thing that plays a big part in the survival of our species! So take a look at this exciting new product, chances are there’s something here for everyone.
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