In today’s market of crossovers and subtle references, food and fragrance trends often intersect with one industry inspiring the other. We’re inclined to see classic foods updated with aromatic florals long used in perfumery. 
Rose ice cream and orange blossom soda satisfy increasingly adventurous consumer tastes.
On the fragrance side, crossovers of perfume and personal care have taken hold in the beverage industry. This trend offers the consumers the familiarity of their favorite cocktail served up in a unique experience.
Functional Beverages and Mocktails
On the health side, consumers are reaching for ready to drink (RTD) beverages with functional claims such as boosted immunity and improved digestion.
Meanwhile, drink-inspired fragrances continue to be a strong trend across product segments as health-conscious consumers reduce their alcohol consumption. Reports show that 45% of millennials would surrender alcoholic beverages in order to improve their health.
As a result, hard seltzers positioned as healthier alternatives have gained a cult following, and non-alcoholic mocktails are on the rise. Like mocktails, aromas based on spirits allow the consumers to indulge in their favorite drink while abstaining from alcohol.
The Merry Loo Co’s functional Fragrance Free is reminiscent of a delicious take of a classic Mojito (or a No-jito as we like to call it) with that essential mint and lime combo. Our Fragrance Free sports mint with a dash of sage for an interesting twist on an timeless recipe, while knocking out bad odors of all kinds.
The other trendsetter burning up the market? Lacey Lavender, a wildly popular functional fragrance which neutralizes odors on contact while stimulating the 
desire for a non-impairing beverage!
A quick squirt will work magic to get you out of a tight situation (if you know what we mean).
Who knows? Maybe after using Lacey Lavender you’ll be inspired to drop by your favorite haunt and grab a drink - or throw a few things together at home to quench those herby desires. And while you are sipping on your fresh mocktail we invite you to browse our other exciting functional fragrances. Happy Shopping!
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