Millennials – today’s largest and most diverse consumer group. They demand transparency, seek authenticity, and embrace individuality. And to that end, they're driving some of the most influential trends in the fragrance industry.
Being partial to products tailored toward their individuality, Millennials refuse to look like anyone else, and they don’t want to smell like everyone else either. According to Forbes, 23% of consumers are apt to purchase a more expensive personal care product if it had a unique scent. Because of this, niche scents will likely continue gaining popularity since millennials curate fragrance wardrobes that reflect their own Authentic Stories.
Products with unusual fragrance notes such as saffron, cannabis, and smoke are meeting this demand. Think the Loo Spray Bombastic – very male with that scent of je ne sais quoi.
It’s easy for men to use Bombastic in public (and private) restrooms without feeling self-conscious, as it is personality tailored without being overwhelming.
Genderless Positioning
As Millennials challenge gender stereotypes, brands are departing from the run-of-the-mill gender specific fragrance categories in favor of scents designed toward androgyny.
Sheer nondescript musky scents such as The Merry Loo Co’s Ozone attract consumers who ultimately want to leave something of themselves behind, but with a more appealing footprint.
Clean & Natural Claims
Compared to previous generations, Millennial consumers are all about healthy lifestyles - supporting eco-friendly companies and choosing clean products which often implies “natural.” And research has shown that 75% of millennial women prefer buying those natural products.
Popular natural fragrance claims include "made with essential oils" and "sustainable." And while fragrances made with essential oils can include both synthetic and natural aromas, a growing number of brands use 100% natural scents to appeal to the senses of these savvy consumers.
Merry Loo’s Fragrance Free, a natural blend of sage and spearmint, creates a soft clean sent that is appealing to all. So come on over and take a look at these enticing, functional scents! There's something here for everyone - including the most discriminating of shoppers!
www.themerrylooco.com
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