As consumers become increasingly mindful of their overall wellness and stress levels, they want to treat themselves with small indulgences to alleviate these feelings, through everyday purchases. This wellness shift is driving growth in the household and cleaning sector where premium and plant-based positionings are on the rise.
New home care launches feature sophisticated botanical scents designed to transform daily chores into decadent experiences. Using complex scents with invigorating herbal notes from the garden, such as rosemary, sage, and thyme, have become especially popular.
Meet the Loo Spray Fragrance Free and step up your mindfulness experience with a verdant blend of sage and fresh spearmint filled in an elegant and discreet little package that will enhance any mundane bathroom experience.
A major factor driving growth in the household and cleaning market, is the increasing consumer interest in essential oils and aromatherapy. Aromatherapy held the 6th most common place for new home fresheners launched in the first half of 2019. 
While lavender continues to be a popular go to scent, no one can deny the calming and soothing effect it creates. Lacey Lavender evokes that sweet, but edgy herbal experience, bringing you back to simpler and more tender moments.
Wild flowers have gradually been making a comeback with consumers on a whole, and some are even considered gender-neutral. These floral notes have made their way into an array of household and cleaning products from glass cleaners to pillow sprays. In fact, the number of new launches with roses, freesias, and peony have steadily grown since 2017 (Innova Market Insights).
Happy Go Lucky is an elegant bouquet of dewy floral notes that is reminiscent of running through open fields on sunny carefree days.
Come and experience those days gone by with fragrances that will transform your social faux pas into a daydream.
Leave a comment